CX1 WORLD CONFERENCE

Miriam van Straelen is a Partner at the international strategy consulting firm Roland Berger, where she is part of the Digital Team (Roland Berger N3XT). Previously, she was Chief Customer Officer at idealo internet and held further C-level and leadership positions in several digital first companies, for example PayPal and ebay.

Over the past 15 years, Miriam has become a proven expert in the areas of e-commerce, digital marketplaces and platforms as well as fintech environments. She has built customer centric organizations and implemented processes to ensure customer experience optimization and solution orientation and she has helped digital businesses achieve sustainable growth by increasing customer activity, conversion, retention and satisfaction.

To enable innovation through diversity and strengthen women in leadership positions, Miriam is also involved as a mentor and business angel for young female talents. Miriam studied International Business Management at the European Business School (ESCP) in Paris, Oxford and Berlin and holds three degrees. She has also earned several certificates in General Management, Digital Transformation and Leadership Studies.

Paul Schwarzenholz ist mehrfacher Gründer und Angel Investor. Die neueste Unternehmung zenloop, die führende NPS-Plattform im Deutschsprachigen Raum, hat er 2016 gemeinsam mit Björn Kolbmüller und Lukasz Lazewski nach dem Verlassen von Flaconi gegründet. Vorab hatte er zusammen mit Björn Kolbmüller 2010-2016 Flaconi aufgebaut und 2015 an die P7S1 Gruppe verkauft.

In ihrer Rolle als Customer Centricity Advocate, Hilti Central Europe, hat Alexandra Barl daran gearbeitet, den kundenzentrierten Fokus der Marketingaktivitäten von Hilti in Zentraleuropa zu schärfen. Durch ihre Erfahrung in Vertriebs- und Marketingabteilungen globaler Unternehmen sowie als Autorin für diese Unternehmen verfügt sie über ein ausgezeichnetes Verständnis für die Definition von Kundenbedürfnissen und deren wirkungsvolle Ansprache.

Melanie is a strategy and marketing executive with 15+ years of experience in the telecommunication industry. As Vice President Customer Experience Europe, she has established a multinational Voice of the Customer program. She believes that a customer obsessed culture starts with giving customers a voice and putting the customer in the center of every decision. Driven by her passion to deliver value to customers she has initiated a CX transformation together with the local subsidiaries.

Melanie Guese holds a Master in Business Administration from the University of Münster with a focus on Marketing & Innovation Management.

Björn Radde ist Vice President Digital Experience bei T-Systems International, einem weltweit führenden Anbieter von digitalen Dienstleistungen mit Sitz in Frankfurt. Als langjähriger Experte für Digital Experience und digitales Marketing ist er stets auf dem Laufenden über aktuelle Trends und Technologien und verantwortet bei T-Systems International alle digitalen Marketing-Touchpoints wie die Website, Social Media und digitale Marketingkampagnen. Darüber hinaus hat Björn Radde mehrere Bücher zum Thema digitales Marketing geschrieben.

Monika Schulze has a broad range of experience in the FMCG and Insurance industries, having successfully served in senior executive positions for almost 30 years in different countries. Before she served as a Head of Customer Office and Innovation in Germany, she joined Zurich Insurance headquarters in Switzerland as a Global CMO. Prior to that she run her own business as a strategic consultant. In the last two positions at Unilever she served as Vice President Brand Development Europe and as Business Director Foods with P&L responsibility in Hungary.