CX1 WORLD CONFERENCE
Demnächst im Jahr 2023 / Hybrid
New technologies like voice assistants, connected TV, virtual and augmented reality, NFT communities, and the metaverse will change the digital marketing landscape. CX experts and digital marketing managers need to be prepared for these new digital touchpoints to provide a holistic digital customer experience.
Customer centricity, as a concept, has been and continues to be at the core of many companies for years. But turning that idea into tangible business impact within marketing is a journey. This journey must be made by everyone in the company, from business development units to the marketing communication to sales departments. That way, companies can focus on the rich and varied landscape that is our customer and deliver impactful, valuable marketing content to them. Here is how we at Hilti started that journey, how we keep going with customer centric marketing activities and how we will continue to navigate that ever-changing road.