CX1 WORLD CONFERENCE

Miriam van Straelen is a Partner at the international strategy consulting firm Roland Berger, where she is part of the Digital Team (Roland Berger N3XT). Previously, she was Chief Customer Officer at idealo internet and held further C-level and leadership positions in several digital first companies, for example PayPal and ebay.

Over the past 15 years, Miriam has become a proven expert in the areas of e-commerce, digital marketplaces and platforms as well as fintech environments. She has built customer centric organizations and implemented processes to ensure customer experience optimization and solution orientation and she has helped digital businesses achieve sustainable growth by increasing customer activity, conversion, retention and satisfaction.

To enable innovation through diversity and strengthen women in leadership positions, Miriam is also involved as a mentor and business angel for young female talents. Miriam studied International Business Management at the European Business School (ESCP) in Paris, Oxford and Berlin and holds three degrees. She has also earned several certificates in General Management, Digital Transformation and Leadership Studies.

Paul Schwarzenholz is a multiple founder and angel investor. He founded his latest venture zenloop, the leading NPS platform in the German-speaking world, in 2016 together with Björn Kolbmüller and Lukasz Lazewski after leaving Flaconi. Previously, he had built Flaconi together with Björn Kolbmüller in 2010-2016 and sold it to the P7S1 Group in 2015.

Within her role as Customer Centricity Advocate, Hilti Central Europe, Alexandra Barl has been working to sharpen the customer centric focus of Hilti’s central European marketing activities. Her experience in Sales and Marketing departments in global companies as well as a writer for these companies has given her expert understanding of defining customer needs and addressing them in an impactful way.

Melanie is a strategy and marketing executive with 15+ years of experience in the telecommunication industry. As Vice President Customer Experience Europe, she has established a multinational Voice of the Customer program. She believes that a customer obsessed culture starts with giving customers a voice and putting the customer in the center of every decision. Driven by her passion to deliver value to customers she has initiated a CX transformation together with the local subsidiaries.

Melanie Guese holds a Master in Business Administration from the University of Münster with a focus on Marketing & Innovation Management.

Björn Radde is Vice President Digital Experience at T-Systems International, a leading global provider of digital services based in Frankfurt, Germany. As a long-standing expert in digital experience and digital marketing, he always stays on top of current trends and technologies, and is responsible for all digital marketing touchpoints at T-Systems International such as the website, social media and digital marketing campaigns. In addition, Bjoern Radde has also written several books on the topic of digital marketing.

Monika Schulze has a broad range of experience in the FMCG and Insurance industries, having successfully served in senior executive positions for almost 30 years in different countries. Before she served as a Head of Customer Office and Innovation in Germany, she joined Zurich Insurance headquarters in Switzerland as a Global CMO. Prior to that she run her own business as a strategic consultant. In the last two positions at Unilever she served as Vice President Brand Development Europe and as Business Director Foods with P&L responsibility in Hungary.