{"id":1558,"date":"2022-03-09T13:31:30","date_gmt":"2022-03-09T13:31:30","guid":{"rendered":"https:\/\/cx1-conference.com\/en\/?page_id=1558"},"modified":"2022-03-24T12:35:16","modified_gmt":"2022-03-24T12:35:16","slug":"agenda","status":"publish","type":"page","link":"https:\/\/cx1-conference.com\/en\/cx1-fashion-2021\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"<section         class=\"block-columns  no-margin padding-top\" style=\"background-image:url('');\" id=\"\"\n>\n\t\n\t<div class=\"container\">\n\t\t<h2 class=\"section-title\">AGENDA<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\trepeat( 1, 1fr)\">\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section         class=\"block-agenda  no-margin small-padding-both\" style=\"background-color:#efefef;\" id=\"\"\n>\n\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.css\"\/>\n<script type=\"text\/javascript\" src=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\n\n    <div class=\"container\">\n        \t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"agenda-filters\">\n\t\t\t\t<div class=\"four columns\">\n\t\t\t\t\t<label>Day<\/label>\n\t\t\t\t\t<select name=\"day\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<option value=\"Day 1\">Day 1<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<\/select>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"four columns\">\n\t\t\t\t\t<label>Format<\/label>\n\t\t\t\t\t<select name=\"format\">\n\t\t\t\t\t\t<option value=\"0\">All formats<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<option value=\"Keynote\">Keynote<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<option value=\"Masterclass\">Masterclass<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<\/select>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"four columns\">\n\t\t\t\t\t<label>Vertical<\/label>\n\t\t\t\t\t<select name=\"vertical\">\n\t\t\t\t\t\t<option value=\"0\">All Verticals<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<option value=\"Apparel Retail\">Apparel Retail<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<\/select>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\t\t\n        <div class=\"agenda grid filtered\" data-block=\"block_6228acaa0f3c5\" data-post=\"1558\">\n        \t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"time\" style=\"grid-row:span 1\">\n\t\t\t\t\t\t<div class=\"time-area\">\n\t\t\t\t\t\t<div>09:50<\/div>\n\t\t\t\t\t\t<div class=\"seperator\">&#8211;<\/div>\n\t\t\t\t\t\t<div>10:00<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t                \t\t\t\t\t\n\t\t\t\t\t<div class=\"agenda-slot \">\n\t\t\t\t\t\t<div class=\"agenda-slot-area\">\n\t\t\t\t\t\t\t<div class=\"tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Keynote<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Apparel Retail<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"title\">Welcome Words<\/div>\n\t\t\t\t\t\t\t<div class=\"speaker\">Paul Schwarzenholz, Gesch\u00e4ftsf\u00fchrer, zenloop<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t        \t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"time\" style=\"grid-row:span 1\">\n\t\t\t\t\t\t<div class=\"time-area\">\n\t\t\t\t\t\t<div>10:00<\/div>\n\t\t\t\t\t\t<div class=\"seperator\">&#8211;<\/div>\n\t\t\t\t\t\t<div>10:30<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t                \t\t\t\t\t\n\t\t\t\t\t<div class=\"agenda-slot \">\n\t\t\t\t\t\t<div class=\"agenda-slot-area\">\n\t\t\t\t\t\t\t<div class=\"tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Keynote<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Apparel Retail<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"title\">Kundenzentrierung bei HUGO BOSS: Von der Strategie bis zur konkreten Kampagne<\/div>\n\t\t\t\t\t\t\t<div class=\"speaker\">Dorothee Niebergall, Senior Head of Group Strategy &amp; Corporate Development, Christopher Barth, Senior Head of CRM, Customer Data &amp; Analytics, HUGO BOSS<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Arrow\" class=\"description-toggle\" src=\"\/wp-content\/themes\/toast\/assets\/images\/expand-icon.svg\">\n\t\t\t\t\t\t\t\t<div class=\"description\">\n\t\t\t\t\t\t\t\t\t<p>In ihrer Session erl\u00e4utern Dorothee Niebergall, Senior Head of Group Strategy &amp; Corporate Development &amp; Christopher Barth, Senior Head of CRM von HUGO BOSS, wie das CX-Team die Anforderungen der HUGO BOSS-Kund:innen misst, diese in ma\u00dfgeschneiderten Marketing- und CRM-Ma\u00dfnahmen umsetzt und das Feedback in das gesamte Unternehmen tr\u00e4gt, um eine kundenzentrierte Unternehmenskultur zu f\u00f6rdern. Sie berichtet dar\u00fcber hinaus, wie es HUGO BOSS gelingt, Customer-Experience-Ziele ganzheitlich in der Unternehmensstrategie zu verankern.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t        \t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"time\" style=\"grid-row:span 1\">\n\t\t\t\t\t\t<div class=\"time-area\">\n\t\t\t\t\t\t<div>10:30<\/div>\n\t\t\t\t\t\t<div class=\"seperator\">&#8211;<\/div>\n\t\t\t\t\t\t<div>11:00<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t                \t\t\t\t\t\n\t\t\t\t\t<div class=\"agenda-slot \">\n\t\t\t\t\t\t<div class=\"agenda-slot-area\">\n\t\t\t\t\t\t\t<div class=\"tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Keynote<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Apparel Retail<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"title\">How a CX focused mindset pushed the transformation and growth of momox fashion<\/div>\n\t\t\t\t\t\t\t<div class=\"speaker\">Heiner Kroke, CEO, Momox<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Arrow\" class=\"description-toggle\" src=\"\/wp-content\/themes\/toast\/assets\/images\/expand-icon.svg\">\n\t\t\t\t\t\t\t\t<div class=\"description\">\n\t\t\t\t\t\t\t\t\t<p>In the last years secondhand fashion has become more and more important. Our fashion business, which was started in 2014, has become even more of a focus. Only a good understanding of the customer allows us to adequately optimize the customer experience. The transformation is on it\u2019s way and allowed us to reach many milestones over the last 2 years in the context of personalization, NPS, CRM&#8230;.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t        \t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"time\" style=\"grid-row:span 1\">\n\t\t\t\t\t\t<div class=\"time-area\">\n\t\t\t\t\t\t<div>11:00<\/div>\n\t\t\t\t\t\t<div class=\"seperator\">&#8211;<\/div>\n\t\t\t\t\t\t<div>11:30<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t                \t\t\t\t\t\n\t\t\t\t\t<div class=\"agenda-slot \">\n\t\t\t\t\t\t<div class=\"agenda-slot-area\">\n\t\t\t\t\t\t\t<div class=\"tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Keynote<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Apparel Retail<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"title\">Balancing Global Complexity and Customer Experience in Times of Hyper Growth<\/div>\n\t\t\t\t\t\t\t<div class=\"speaker\">Andrey Busk, VP Business Development, NA-KD<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t        \t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"time\" style=\"grid-row:span 1\">\n\t\t\t\t\t\t<div class=\"time-area\">\n\t\t\t\t\t\t<div>11:30<\/div>\n\t\t\t\t\t\t<div class=\"seperator\">&#8211;<\/div>\n\t\t\t\t\t\t<div>12:00<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t                \t\t\t\t\t\n\t\t\t\t\t<div class=\"agenda-slot \">\n\t\t\t\t\t\t<div class=\"agenda-slot-area\">\n\t\t\t\t\t\t\t<div class=\"tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Keynote<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Apparel Retail<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"title\">CX-Trends im Service: So gelingt agile Kundenkommunikation auf allen Kan\u00e4len<\/div>\n\t\t\t\t\t\t\t<div class=\"speaker\">Ulrich Hoffmann, Director EMEA Central, Zendesk, Christian Nkulikiyinka, Head of Customer Service, Bergfreunde GmbH<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Arrow\" class=\"description-toggle\" src=\"\/wp-content\/themes\/toast\/assets\/images\/expand-icon.svg\">\n\t\t\t\t\t\t\t\t<div class=\"description\">\n\t\t\t\t\t\t\t\t\t<p>Die n\u00f6tige Agilit\u00e4t ist einer der zentralen Bestandteil zeitgem\u00e4\u00dfer Kundenkommunikation. In seiner Session gibt Ulrich Hoffmann, Director Central EMEA bei zendesk, Einblick, worauf Unternehmen achten sollten, um eine agile Kundenkommunikation \u00fcber unterschiedliche Kan\u00e4le zu etablieren und welche Rolle das richtige Messaging hierbei spielt. Er berichtet dabei anhand aktueller Studienergebnisse sowie praxisnaher Anwendungsbeispiele f\u00fchrender Fashion-Brands.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t        \t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"time\" style=\"grid-row:span 1\">\n\t\t\t\t\t\t<div class=\"time-area\">\n\t\t\t\t\t\t<div>12:00<\/div>\n\t\t\t\t\t\t<div class=\"seperator\">&#8211;<\/div>\n\t\t\t\t\t\t<div>12:30<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t                \t\t\t\t\t\n\t\t\t\t\t<div class=\"agenda-slot \">\n\t\t\t\t\t\t<div class=\"agenda-slot-area\">\n\t\t\t\t\t\t\t<div class=\"tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Keynote<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Apparel Retail<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"title\">Lunch Break<\/div>\n\t\t\t\t\t\t\t<div class=\"speaker\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t        \t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"time\" style=\"grid-row:span 2\">\n\t\t\t\t\t\t<div class=\"time-area\">\n\t\t\t\t\t\t<div>12:30<\/div>\n\t\t\t\t\t\t<div class=\"seperator\">&#8211;<\/div>\n\t\t\t\t\t\t<div>13:15<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t                \t\t\t\t\t\n\t\t\t\t\t<div class=\"agenda-slot agenda-columns\">\n\t\t\t\t\t\t<div class=\"agenda-slot-area\">\n\t\t\t\t\t\t\t<div class=\"tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Masterclass<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Apparel Retail<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"title\">Voice of Customer Program als Umsatzboost \u2013 Wie ein Voice of Customer Program die Kundenloyalit\u00e4t positive beeinflussen kann<\/div>\n\t\t\t\t\t\t\t<div class=\"speaker\">Jan-Robin L\u00e4ckes, Head of Digital, Tigha<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Arrow\" class=\"description-toggle\" src=\"\/wp-content\/themes\/toast\/assets\/images\/expand-icon.svg\">\n\t\t\t\t\t\t\t\t<div class=\"description\">\n\t\t\t\t\t\t\t\t\t<p>Es kostet 5x so viel einen neuen Kunden zu akquirieren als einen Bestandkunden. Zudem wird es durch die gegebene Konkurrenzsituation immer schwerer, neue Kunden zu akquirieren. Um als Fashion Brand im E-Commerce langfristig profitabel sein zu k\u00f6nnen, sollten Verantwortliche deshalb ihren Fokus auf die Kundenloyalit\u00e4t legen. In seinem Vortrag skizziert Jan-Robin L\u00e4ckes, wie ein Voice of Customer Program die Kundenloyalit\u00e4t positiv beeinflussen und so zur Erreichung der Unternehmenserfolge beitragen soll.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t        \t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t                \t\t\t\t\t\n\t\t\t\t\t<div class=\"agenda-slot agenda-columns\">\n\t\t\t\t\t\t<div class=\"agenda-slot-area\">\n\t\t\t\t\t\t\t<div class=\"tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Masterclass<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Apparel Retail<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"title\">Fashion Leaders Playbook &#8211; Wie Sie mit der richtigen Product Recommendations Strategie Ihren Cross- und Up-sell boosten<\/div>\n\t\t\t\t\t\t\t<div class=\"speaker\">Thomas Kammerer, Vice President Conversion Maker, Andreas Bruckner, Senior Experience Optimization Specialist, John Raap, Chief Strategy and Partner Officer, Attraqt<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t        \t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t                \t\t\t\t\t\n\t\t\t\t\t<div class=\"agenda-slot agenda-columns\">\n\t\t\t\t\t\t<div class=\"agenda-slot-area\">\n\t\t\t\t\t\t\t<div class=\"tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Masterclass<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Apparel Retail<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"title\">Fashion Leaders Playbook &#8211; Wie Sie mit der richtigen Product Recommendations Strategie Ihren Cross- und Up-sell boosten<\/div>\n\t\t\t\t\t\t\t<div class=\"speaker\">Thomas Kammerer, Vice President Conversion Maker, Andreas Bruckner, Senior Experience Optimization Specialist, John Raap, Chief Strategy and Partner Officer, Attraqt<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t        \t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t                \t\t\t\t\t\n\t\t\t\t\t<div class=\"agenda-slot agenda-columns\">\n\t\t\t\t\t\t<div class=\"agenda-slot-area\">\n\t\t\t\t\t\t\t<div class=\"tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Masterclass<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Apparel Retail<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"title\">Experience driven commerce &#8211; Mehr Umsatz durch Content &#8211; Experiences entlang der Customer Journey<\/div>\n\t\t\t\t\t\t\t<div class=\"speaker\">Claudio Adorno, Account Executive, Styla, B\u00e4rbel Kraft, Owner, public images GmbH<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Arrow\" class=\"description-toggle\" src=\"\/wp-content\/themes\/toast\/assets\/images\/expand-icon.svg\">\n\t\t\t\t\t\t\t\t<div class=\"description\">\n\t\t\t\t\t\t\t\t\t<p>Schon vor der Pandemie erledigten Verbraucher den Gro\u00dfteil ihrer Eink\u00e4ufe online oder informierten sich online, bevor und w\u00e4hrend sie ein Gesch\u00e4ft besuchten. Die digitale Shopping Experience ist daher ausschlaggebend daf\u00fcr, ob Verbraucher Eink\u00e4ufe t\u00e4tigen Wir erkl\u00e4ren Ihnen, wie Sie mit Shoppable Content die Shopping Experience verbessern. Inspirierender Content fesselt die Kund*innen, denn mit Bildern, Videos, Musik und shoppbaren Posts l\u00e4sst sich die Story rund um die eigene Marke und die Produkte in nie dagewesener Weise erz\u00e4hlen. In dieser Session zeigen wir Ihnen mit welchem Tool Sie dies realisieren und wie Sie vorgehen k\u00f6nnen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t        \t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t                \t\t\t\t\t\n\t\t\t\t\t<div class=\"agenda-slot agenda-columns\">\n\t\t\t\t\t\t<div class=\"agenda-slot-area\">\n\t\t\t\t\t\t\t<div class=\"tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Masterclass<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Apparel Retail<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"title\">Kunden an jedem Touchpoint begeistern: Mit diesen Ma\u00dfnahmen optimiert DRYKORN die Customer Journey (CANCELED)<\/div>\n\t\t\t\t\t\t\t<div class=\"speaker\">Korbinian Scherer, Head of eCommerce, DRYKORN<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Arrow\" class=\"description-toggle\" src=\"\/wp-content\/themes\/toast\/assets\/images\/expand-icon.svg\">\n\t\t\t\t\t\t\t\t<div class=\"description\">\n\t\t\t\t\t\t\t\t\t<p>Kundinnen und Kunden durch eine klar strukturierte und reibungslose Customer Journey zu f\u00fchren, ist in der stetig komplexer werdenden E-Commerce-Landschaft unerl\u00e4sslich, um langfristige Ums\u00e4tze zu garantieren. In seiner Session berichtet Korbinian Scherer, Head of eCommerce von DRYKORN, mit welchen konkreten Tools und Ma\u00dfnahmen das Customer-Experience-Team die Kundenreise optimiert, um Kundenbindung und -zufriedenheit nachhaltig zu steigern.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t        \t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"time\" style=\"grid-row:span 2\">\n\t\t\t\t\t\t<div class=\"time-area\">\n\t\t\t\t\t\t<div>13:15<\/div>\n\t\t\t\t\t\t<div class=\"seperator\">&#8211;<\/div>\n\t\t\t\t\t\t<div>14:00<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t                \t\t\t\t\t\n\t\t\t\t\t<div class=\"agenda-slot agenda-columns\">\n\t\t\t\t\t\t<div class=\"agenda-slot-area\">\n\t\t\t\t\t\t\t<div class=\"tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Masterclass<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Apparel Retail<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"title\">Die Zukunft von Mobile &amp; App f\u00fcr Fashion Brands. Mit CX-Benchmarks und Best Practices von Deichmann, Hugo Boss, Snipes, und Weiteren<\/div>\n\t\t\t\t\t\t\t<div class=\"speaker\">Thomas Weyand, MD, Etienne Schloemer, Team Lead Customer Success DACH, Contentsquare<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Arrow\" class=\"description-toggle\" src=\"\/wp-content\/themes\/toast\/assets\/images\/expand-icon.svg\">\n\t\t\t\t\t\t\t\t<div class=\"description\">\n\t\t\t\t\t\t\t\t\t<p>In dieser Session bekommst du: Innovationen, Best Practices und Benchmark-Data. Im vergangenen Jahr machte der Mobile-Traffic 64% des gesamten Traffics aus. H\u00f6chste Zeit, um sich \u00fcber die Mobile &amp; App Experience zu k\u00fcmmern. In dieser Session gehen wir darauf ein welche Entwicklungen wir bei den \u00fcber 700 Brands mit welchen wir zusammenarbeiten sehen. Wir zeigen dir Benchmark-Daten der Fashion Industrie von den unterschiedlichen Devices, \u00fcber Ladezeit und Performance bis hin zu Conversion Rate und Content-Engagement. Zu guter Letzt sollst du auch etwas mitnehmen: wir geben dir Best Practices an die Hand, die deine Mobile &amp; App Experience besser machen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t        \t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t                \t\t\t\t\t\n\t\t\t\t\t<div class=\"agenda-slot agenda-columns\">\n\t\t\t\t\t\t<div class=\"agenda-slot-area\">\n\t\t\t\t\t\t\t<div class=\"tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Masterclass<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Apparel Retail<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"title\">Wie beeinflusst der Touchpoint das Kundenfeedback &#8211; ein Erfahrungsaustausch<\/div>\n\t\t\t\t\t\t\t<div class=\"speaker\">Patricia Graf, Product Owner Operations, Chantal Gagnebin, Product Owner, Limango<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Arrow\" class=\"description-toggle\" src=\"\/wp-content\/themes\/toast\/assets\/images\/expand-icon.svg\">\n\t\t\t\t\t\t\t\t<div class=\"description\">\n\t\t\t\t\t\t\t\t\t<p>Wir haben vor 2 Jahren angefangen zenloop zu nutzen, um Kundenfeedback zu generieren. In dieser Zeit haben wir einiges ausprobiert und viel gelernt. Wir m\u00f6chten euch gerne an unseren Erfahrungen und Erkenntnissen, die wir gewonnen haben, teilhaben lassen u.a. welche Touchpoints wir ausprobiert haben, wie gut sie funktionierten und was wir ver\u00e4ndert haben.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t        \t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t                \t\t\t\t\t\n\t\t\t\t\t<div class=\"agenda-slot agenda-columns\">\n\t\t\t\t\t\t<div class=\"agenda-slot-area\">\n\t\t\t\t\t\t\t<div class=\"tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Masterclass<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Apparel Retail<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"title\">Chatbot in Aktion &#8211; gleichzeitig automatisieren und eine herausragende CX bieten<\/div>\n\t\t\t\t\t\t\t<div class=\"speaker\">Kateryna Stadnychenko, Regional Solution Consultant, Zendesk<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Arrow\" class=\"description-toggle\" src=\"\/wp-content\/themes\/toast\/assets\/images\/expand-icon.svg\">\n\t\t\t\t\t\t\t\t<div class=\"description\">\n\t\t\t\t\t\t\t\t\t<p>Sehen Sie einen Live Use-Case, der aufzeigt, wie eine herausragende Customer Experience mit Chatbot gestaltet werden kann. Nutzen Sie Automatisierung, vorhandene Daten \u00fcber Ihre Kunden und die M\u00f6glichkeit mehr zu verkaufen. Und das alles ohne einen Agenten, sondern durch KI betrieben.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t        \t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t                \t\t\t\t\t\n\t\t\t\t\t<div class=\"agenda-slot agenda-columns\">\n\t\t\t\t\t\t<div class=\"agenda-slot-area\">\n\t\t\t\t\t\t\t<div class=\"tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Masterclass<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Apparel Retail<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"title\">CRM-Lifecycle-Management mithilfe von Kundenfeedback personalisieren<\/div>\n\t\t\t\t\t\t\t<div class=\"speaker\">Hendrik Reuter, Director eCommerce &amp; Consumer Engagement, Maximilian Zippel, CRM Manager, Tom Tailor, Pascal Rutschke, Senior Account Executive, zenloop<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Arrow\" class=\"description-toggle\" src=\"\/wp-content\/themes\/toast\/assets\/images\/expand-icon.svg\">\n\t\t\t\t\t\t\t\t<div class=\"description\">\n\t\t\t\t\t\t\t\t\t<p>Personalisierung ist im Customer-Experience-Bereich eines der zentralen Themen. In ihrer Session erkl\u00e4ren Hendrik Reuter, Maximilian Zippel und Pascal Rutschke, wie Tom Tailor seine CRM-Lifecycle-Management auf Basis des gewonnen Kundenfeedbacks personalisiert. Sie berichten dabei anhand der ganzheitlichen CRM-Strategie des CX-Teams sowie praxisnaher Anwendungsbeispiele, wie die gewonnen Customer Insights ins Unternehmen getragen werden.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t        \t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"time\" style=\"grid-row:span 1\">\n\t\t\t\t\t\t<div class=\"time-area\">\n\t\t\t\t\t\t<div>14:00<\/div>\n\t\t\t\t\t\t<div class=\"seperator\">&#8211;<\/div>\n\t\t\t\t\t\t<div>14:30<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t                \t\t\t\t\t\n\t\t\t\t\t<div class=\"agenda-slot \">\n\t\t\t\t\t\t<div class=\"agenda-slot-area\">\n\t\t\t\t\t\t\t<div class=\"tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Keynote<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Apparel Retail<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"title\">Customer Experience Zen<\/div>\n\t\t\t\t\t\t\t<div class=\"speaker\">Robert Ginda, Head of IT, Customer Care and Logistics, Planet Sports<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"Arrow\" class=\"description-toggle\" src=\"\/wp-content\/themes\/toast\/assets\/images\/expand-icon.svg\">\n\t\t\t\t\t\t\t\t<div class=\"description\">\n\t\t\t\t\t\t\t\t\t<p>From IT to Customer Care, finding a balanced approach is not always easy. There are many potential solutions that can be implemented to increase and enhance customer experience. By highlighting some customer impacting solutions we have had along the journey at Planet Sports, Rob will discuss why a more holistic and engaging approach could be a winning idea that helps differentiate your product from others in the industry.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t        \t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"time\" style=\"grid-row:span 1\">\n\t\t\t\t\t\t<div class=\"time-area\">\n\t\t\t\t\t\t<div>14:30<\/div>\n\t\t\t\t\t\t<div class=\"seperator\">&#8211;<\/div>\n\t\t\t\t\t\t<div>14:35<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t                \t\t\t\t\t\n\t\t\t\t\t<div class=\"agenda-slot \">\n\t\t\t\t\t\t<div class=\"agenda-slot-area\">\n\t\t\t\t\t\t\t<div class=\"tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Keynote<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tag\">Apparel Retail<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"title\">Closing Words<\/div>\n\t\t\t\t\t\t\t<div class=\"speaker\">Paul Schwarzenholz, Gesch\u00e4ftsf\u00fchrer, zenloop<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\n\t\t\t                <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":0,"parent":1247,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1558","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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