{"id":1343,"date":"2022-03-03T09:52:37","date_gmt":"2022-03-03T09:52:37","guid":{"rendered":"https:\/\/cx1-conference.com\/de\/?page_id=1343"},"modified":"2022-06-22T17:25:45","modified_gmt":"2022-06-22T17:25:45","slug":"cx1-transportation-mobility-2021","status":"publish","type":"page","link":"https:\/\/cx1-conference.com\/de\/cx1-transportation-mobility-2021\/","title":{"rendered":"CX1 Transportation &amp; Mobility 2021"},"content":{"rendered":"<section         class=\"block-hero  no-margin no-padding\" style=\"background-image:url('');color:#ffffff\" id=\"\"\n>\n    <div class=\"hero-area\" style=\"background-image:url('https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-transportation-header-desktop.jpeg')\">\n        <div class=\"container hero-content\">\n\t\t\t<div class=\"\">\n\t\t\t\t<h1>CX1 CONFERENCE<br \/>\nTransportation &amp; Mobility 2021<br \/>\n<\/h1>\n<p>June, 24, 2021, Online,<br \/>\npresented by zenloop<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cx1-conference.com\/en\/\" class=\"button\" style=\"background:;color:\">Zur CX1 World wechseln<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n        <\/div>\n\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/chevron-down.svg\" alt=\"Next Section\" class=\"next-section\">\n    <\/div>\n<\/section>\n\n<section         class=\"block-columns align-center no-margin padding-both\" style=\"background-image:url('');\" id=\"\"\n>\n\t        <img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/dots-left.svg\" class=\"dots-left-decoration decoration\" style=\"top:px\">\n    \n\t<div class=\"container\">\n\t\t<h2 class=\"section-title\">\u00dcBER DIE CX1 CONFERENCE<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\trepeat( 1, 1fr)\">\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>Kaum eine andere Branche ist derzeit von solch enormen Ver\u00e4nderungen gepr\u00e4gt wie der Mobilit\u00e4tssektor. Neben den traditionellen Automobilherstellern und herk\u00f6mmlichen Transportmitteln haben sich in den letzten Jahren neue Dienstleister etabliert und Trends wie Mikromobilit\u00e4t und Sharing-Konzepte wurden ein fester Bestandteil unseres Alltags. Die\u00a0<strong>bestm\u00f6gliche<\/strong>\u00a0<strong>Nutzerfreundlichkeit<\/strong>\u00a0f\u00fcr Passagiere zu erreichen stand stets im Zentrum dieser Entwicklungen und wird auch zuk\u00fcnftig immer bedeutender &#8211; dies ist der Grund warum die f\u00fchrende Customer Experience Veranstaltungsreihe im deutschsprachigen Raum ihre virtuelle B\u00fchne erstmals f\u00fcr Experten aus digital f\u00fchrenden Mobilit\u00e4tsunternehmen \u00f6ffnet.<\/p>\n<p>Am\u00a0<strong>24. Juni 2021<\/strong>\u00a0ist es bereits soweit und die\u00a0<strong>CX1 CONFERENCE | Transportation &amp; Mobility 2021<\/strong>\u00a0gew\u00e4hrt allen CEOs, CMOs, und Heads of CRMs mit praxisorientierten Keynotes und interaktiven Masterclasses spannende Einblicke in die Customer Experience der\u00a0<strong>Mobilit\u00e4tsbranche<\/strong>\u00a0und zeigt auf wie schon heute zuk\u00fcnftige Kundenerwartungen \u00fcbertroffen werden k\u00f6nnen. #CX1<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.css\"\/>\n<script type=\"text\/javascript\" src=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\n\n<section         class=\"block-logo-slider  no-margin no-padding\" style=\"background-image:url('');\" id=\"\"\n>\n       <div class=\"container\">\n\t   <h3 class=\"align-center\">Experten dieser Unternehmen sind Teil der CX1 Transportation &amp; Mobility 2021<\/h3>        <div class=\"logo-slider\">\n                            <div class=\"slide-logo\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-zendesk.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                <\/div>\n                            <div class=\"slide-logo\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-zenloop-new.svg\" class=\"attachment-full size-full\" alt=\"zenloop logo\" \/>                <\/div>\n                            <div class=\"slide-logo\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-silvertours.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                <\/div>\n                            <div class=\"slide-logo\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-instafreight.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                <\/div>\n                            <div class=\"slide-logo\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-SBB.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                <\/div>\n                            <div class=\"slide-logo\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-cargo.one_.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                <\/div>\n                            <div class=\"slide-logo\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-DB.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                <\/div>\n                            <div class=\"slide-logo\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-hapag-lloyd.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                <\/div>\n                            <div class=\"slide-logo\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-dpd.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                <\/div>\n                            <div class=\"slide-logo\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-bvg-1.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                <\/div>\n                    <\/div>\n   <\/div>\n<\/section>\n\n<section         class=\"block-features half-grey-bg margin-top small-padding-bottom\" style=\"background-image:url('');\" id=\"\"\n>\n\t        <img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/zig-zag-left.svg\" class=\"zig-zag-left-decoration decoration\" style=\"top:px\">\n             <img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/dots-right.svg\" class=\"dots-right-decoration decoration\" style=\"top:px\">\n    \t<div class=\"container\">\n\t\t<h3 class=\"align-center\">Was euch erwartet<\/h3>\t\t<div class=\"features-list\">\n\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"feature\" style=\"background-image:url(https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/01\/masterclass-desktop.png)\">\n\t\t\t\t\t<div class=\"feature-title\">Keynotes<\/div>\n\t\t\t\t\t<div class=\"feature-description\">\n\t\t\t\t\t\t<h4>30 Minuten | Keynotes<\/h4>\n<p>Tiefe Einblicke und Best Practices anhand von Praxisbeispielen aus dem Alltag der CX-Experten.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"feature\" style=\"background-image:url(https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/01\/keynotes-desktop.png)\">\n\t\t\t\t\t<div class=\"feature-title\">Masterclasses<\/div>\n\t\t\t\t\t<div class=\"feature-description\">\n\t\t\t\t\t\t<h4>45 Minutes | Deep Dive<\/h4>\n<p>Detaillierte Erkl\u00e4rungen und Learnings aus der Praxis zu konkreten Themen- und Spezialgebieten.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"feature\" style=\"background-image:url(https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/01\/networking-desktop.png)\">\n\t\t\t\t\t<div class=\"feature-title\">Networking<\/div>\n\t\t\t\t\t<div class=\"feature-description\">\n\t\t\t\t\t\t<h4>Digitales Networken<\/h4>\n<p>\u00dcber 1:1 Matchmaking digital \u2013 per Video oder Chat vernetzen.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"feature\" style=\"background-image:url(https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/01\/roundtables-desktop.png)\">\n\t\t\t\t\t<div class=\"feature-title\">Panel Discussion<\/div>\n\t\t\t\t\t<div class=\"feature-description\">\n\t\t\t\t\t\t<h4>45 Minutes | Panel<\/h4>\n<p>Experten diskutieren aktuelle Themen und Trends im in der Fashion-Industrie<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div> \n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n    \n<\/section>\n\n<section         class=\"block-columns  small-margin-top no-padding\" style=\"background-image:url('');\" id=\"\"\n>\n\t\n\t<div class=\"container\">\n\t\t<h2 class=\"section-title\">AGENDA<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\trepeat( 1, 1fr)\">\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p style=\"text-align: center\">Verpassen Sie nicht Ihre pers\u00f6nlichen Highlights und sehen Sie hier unser Programm mit allen Speakern des Events!<\/p>\n<p style=\"text-align: center\"><a class=\"button\" href=\"\/de\/cx1-transportation-mobility-2021\/agenda\/\">Zur Agenda<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section         class=\"block-columns align-center small-margin-bottom padding-top\" style=\"background-image:url('');\" id=\"\"\n>\n\t\n\t<div class=\"container\">\n\t\t<h2 class=\"section-title\">SPEAKER<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\trepeat( 1, 1fr)\">\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section         class=\"block-speakers  no-margin small-padding-bottom\" style=\"background-image:url('');\" id=\"\"\n>\n\t         <img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/arrow-right.svg\" class=\"arrow-right-decoration decoration\" style=\"top:500px\">\n        <div class=\"container\">\n\t\t\t\t\t\t<div class=\"speakers \">\n\t\t\t<div class=\"speakers-row\"> \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker \">\n\t\t\t\t\t<div class=\"speaker-image\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-parcellab-jekaterina-cechini-1.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-parcellab-jekaterina-cechini-1.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-parcellab-jekaterina-cechini-1-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/speaker-overlay.svg\" class=\"graphic\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/arrow-circle.svg\" class=\"arrow\">\n\t\t\t\t\t\t\tMore information\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h4>Jekaterina Cechini<\/h4>\n\t\t\t\t\t<div class=\"role\">Head of eCommerce<\/div>\n\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-bvg-1.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"speaker-popup\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/dots-left.svg\" class=\"dots-left-decoration decoration\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/zig-zag-right.svg\" class=\"zig-zag-right-decoration decoration\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-parcellab-jekaterina-cechini-1.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-parcellab-jekaterina-cechini-1.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-parcellab-jekaterina-cechini-1-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-bvg-1.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"text-area\">\n\t\t\t\t\t\t\t\t<h3>Jekaterina Cechini<\/h3>\n\t\t\t\t\t\t\t\t<div class=\"role\">Head of eCommerce<\/div>\n\t\t\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t<p>Jekaterina Cechini ist als Head of eCommerce und Vertriebsinnovationen bei den Berliner Verkehrsbetrieben (BVG) t\u00e4tig. Sie f\u00fchrt ein Team von 35 Mitarbeiter:innen und verantwortet den digitalen Vertrieb, unter anderem die Vertriebs-Apps und die Website bvg.de sowie die digitalen Vertriebshintergrundsysteme. Zuvor war sie bei ImmobilienScout24 in verschiedenen Positionen t\u00e4tig. Unter anderem hat sie unternehmensweite Strategieprojekte geleitet und war als Head of Product f\u00fcr die Weiterentwicklung des Produktportfolios f\u00fcr ein Kundensegment verantwortlich. Insgesamt blickt sie auf \u00fcber 15 Jahre Erfahrungen in der Digitalisierungsbranche und 13 Jahre in F\u00fchrungspositionen zur\u00fcck. Als studierte Diplom-Psychologin interessiert sie sich vor allem f\u00fcr die Verkn\u00fcpfung von Mensch und Technik, unter anderem f\u00fcr Themen wie Customer Experience und Usability.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sessions-area\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"sessions-title\">Sessions<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"sessions\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"session-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"table\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"left-side\">Keynote:<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"right-side\"><p><strong>N\u00e4chste Station: Customer Experience \u2013 Wie die BVG ihre Website nutzerzentriert neu entwickelt<\/strong><br \/>\nDie Website eines \u00d6PNV-Unternehmens ist der zentrale Einstiegspunkt f\u00fcr verschiedene Nutzer:innengruppen und muss die strategischen Schwerpunkte abbilden. Aktuell wird die Website bvg.de einem Relaunch unterzogen. Die neue Version der Website wird mit einem besonderen Fokus auf die Kundenzentrierung umgestaltet. In Ihrem Vortrag berichtet Jekaterina Cechini, Head of eCommerce and Sales Innovations bei den Berliner Verkehrsbetrieben, wie das Team den Relaunch-Prozess mithilfe agiler Arbeitsmethoden angegangen ist und welche Rolle die Website im Gesamtkontext der Unternehmensstrategie spielt.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/close.svg\" class=\"close\">\n\t\t\t\t\t\t\t<div class=\"close-popup\">Close Speaker Description<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"powered-by-banner\">\n\t\t\t\t\t\t\tPowered by <img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/powered-by.svg\" alt=\"Powered by zenloop\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker \">\n\t\t\t\t\t<div class=\"speaker-image\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-DB-massimo-casaroli.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-DB-massimo-casaroli.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-DB-massimo-casaroli-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/speaker-overlay.svg\" class=\"graphic\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/arrow-circle.svg\" class=\"arrow\">\n\t\t\t\t\t\t\tMore information\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h4>Massimo Casaroli<\/h4>\n\t\t\t\t\t<div class=\"role\">UX Lead WIFI<\/div>\n\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-DB.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"speaker-popup\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/dots-left.svg\" class=\"dots-left-decoration decoration\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/zig-zag-right.svg\" class=\"zig-zag-right-decoration decoration\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-DB-massimo-casaroli.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-DB-massimo-casaroli.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-DB-massimo-casaroli-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-DB.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"text-area\">\n\t\t\t\t\t\t\t\t<h3>Massimo Casaroli<\/h3>\n\t\t\t\t\t\t\t\t<div class=\"role\">UX Lead WIFI<\/div>\n\t\t\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t<p>Als UX Professional ist Massimo seit 2002 in verschiedenen Branchen und Unternehmen t\u00e4tig. Seit 2013 bei der DB in unterschiedlichen Projekten, sowohl f\u00fcr Mitarbeiter-, als auch Kundenanwendungen. Sein Fokus liegt im Bereich \u201ePassenger Transport\u201c. Er ist seit 2017 beim Konzernprogramm WIFI@DB t\u00e4tig und hat die \u00fcbergreifende Produktstrategie f\u00fcr WIFI@DB wesentlich gepr\u00e4gt.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sessions-area\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"sessions-title\">Sessions<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"sessions\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"session-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"table\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"left-side\">Keynote:<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"right-side\"><p><strong>WIFI@DB als Schl\u00fcssel f\u00fcr eine nahtlose digitale Customer Experience<\/strong><br \/>\nDie Anforderungen von Reisenden an komfortable Fortbewegung werden immer gr\u00f6\u00dfer. Teil davon ist auch eine l\u00fcckenlose Versorgung mit Entertainment- und Informationsangeboten. In ihrem Vortrag berichten Nico Hagenburger, Design Systems Lead und Massimo Casaroli, UX Architekt bei der Deutschen Bahn, wie das Team mit WIFI@DB diesen Anforderungen begegnet. Sie erl\u00e4utern, wie Kund:innen unabh\u00e4ngig von Zug oder Bahnhof mit passendem Content und Services versorgt werden und wie die Deutsche Bahn es schafft, dieses Angebot in eine ganzheitliche, nahtlose UX einzubinden.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/close.svg\" class=\"close\">\n\t\t\t\t\t\t\t<div class=\"close-popup\">Close Speaker Description<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"powered-by-banner\">\n\t\t\t\t\t\t\tPowered by <img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/powered-by.svg\" alt=\"Powered by zenloop\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker \">\n\t\t\t\t\t<div class=\"speaker-image\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-hapag-lloyd-jenny-gruner.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-hapag-lloyd-jenny-gruner.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-hapag-lloyd-jenny-gruner-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/speaker-overlay.svg\" class=\"graphic\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/arrow-circle.svg\" class=\"arrow\">\n\t\t\t\t\t\t\tMore information\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h4>Jenny Gruner<\/h4>\n\t\t\t\t\t<div class=\"role\">Team Leader E-Commerce<\/div>\n\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-hapag-lloyd.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"speaker-popup\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/dots-left.svg\" class=\"dots-left-decoration decoration\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/zig-zag-right.svg\" class=\"zig-zag-right-decoration decoration\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-hapag-lloyd-jenny-gruner.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-hapag-lloyd-jenny-gruner.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-hapag-lloyd-jenny-gruner-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-hapag-lloyd.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"text-area\">\n\t\t\t\t\t\t\t\t<h3>Jenny Gruner<\/h3>\n\t\t\t\t\t\t\t\t<div class=\"role\">Team Leader E-Commerce<\/div>\n\t\t\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t<p>Jenny Gruner, Director Global Digital Marketing, baut seit 3 Jahren das Digitale Marketing bei Hapag-Lloyd auf und digitalisiert damit eine der gr\u00f6\u00dften Reedereien der Welt. Sie entwickelte ein globales skalierbares Vermarktungs-Modell in 144 L\u00e4ndern. Dabei ist es elementar ein tiefes Kundenverst\u00e4ndnis zu schaffen, um neben globalen Anforderungen auch auf die lokalen Bed\u00fcrfnisse besser eingehen zu k\u00f6nnen. Sie ist \u00fcberzeugt, dass eine solch tiefgreifende Transformation nur mit allen zusammen an Bord gelingt. Es braucht daf\u00fcr einen Kulturwandel innerhalb des Unternehmens. Ihre digitalen Sporen verdiente sie sich in der Performance Marketing Agentur Eprofessional, bevor sie ihr Herz ans B2B verlor und seitdem Digitalisierung und Marketing in die Unternehmen bringt.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sessions-area\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"sessions-title\">Sessions<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"sessions\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"session-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"table\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"left-side\">Masterclass:<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"right-side\"><p><strong>Kundenzentrierung in einem globalen Unternehmen etablieren: Auf diese 10 Erfolgsfaktoren kommt es an<\/strong><br \/>\nNach den Bed\u00fcrfnissen der Kund:innen zu agieren, sollte das Ziel eines jeden Unternehmens sein. Doch wie gelingt die konkrete Umsetzung einer kundenzentrierten Unternehmensausrichtung? In ihrer Session berichtet Jenny Gruner, Director Global Digital Marketing bei Hapag-Lloyd, von den zehn zentralen Erfolgsfaktoren, die das Team in puncto Kundenzentrierung identifiziert hat. Sie berichtet dabei von der digitalen Transformation eines global agierenden Unternehmens, wie das Team mit den lokalen Anforderungen unterschiedlicher M\u00e4rkte umgeht und wie Hapag-Lloyd den kundenzentrierten Kulturwandel nach innen anst\u00f6\u00dft.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/close.svg\" class=\"close\">\n\t\t\t\t\t\t\t<div class=\"close-popup\">Close Speaker Description<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"powered-by-banner\">\n\t\t\t\t\t\t\tPowered by <img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/powered-by.svg\" alt=\"Powered by zenloop\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker \">\n\t\t\t\t\t<div class=\"speaker-image\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/CX1-Speaker-zenloop-Rutschke-Pascal-2x-1-e1648115421909.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/CX1-Speaker-zenloop-Rutschke-Pascal-2x-1-e1648115421909.png 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/CX1-Speaker-zenloop-Rutschke-Pascal-2x-1-e1648115421909-255x300.png 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/speaker-overlay.svg\" class=\"graphic\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/arrow-circle.svg\" class=\"arrow\">\n\t\t\t\t\t\t\tMore information\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h4>Pascal Rutschke<\/h4>\n\t\t\t\t\t<div class=\"role\">Senior Account Executive<\/div>\n\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-zenloop-new.svg\" class=\"attachment-full size-full\" alt=\"zenloop logo\" \/><\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"speaker-popup\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/dots-left.svg\" class=\"dots-left-decoration decoration\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/zig-zag-right.svg\" class=\"zig-zag-right-decoration decoration\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/CX1-Speaker-zenloop-Rutschke-Pascal-2x-1-e1648115421909.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/CX1-Speaker-zenloop-Rutschke-Pascal-2x-1-e1648115421909.png 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/CX1-Speaker-zenloop-Rutschke-Pascal-2x-1-e1648115421909-255x300.png 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-zenloop-new.svg\" class=\"attachment-full size-full\" alt=\"zenloop logo\" \/><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"text-area\">\n\t\t\t\t\t\t\t\t<h3>Pascal Rutschke<\/h3>\n\t\t\t\t\t\t\t\t<div class=\"role\">Senior Account Executive<\/div>\n\t\t\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t<p>Als Senior Account Executive bei zenloop ist Pascal Rutschke daf\u00fcr verantwortlich, die f\u00fchrenden Digitalunternehmen der DACH-Region aus den Bereichen Retail, Energie sowie Banking zu beraten. Der Experte f\u00fcr Customer Experience und NPS unterst\u00fctzt beim Aufbau der idealen NPS Strategie sowie der Roadmap und dem Rollout des Net Promoter Systems, um Kundenbindung langfristig zu steigern.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sessions-area\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"sessions-title\">Sessions<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"sessions\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"session-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"table\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"left-side\">Masterclass:<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"right-side\"><p><strong>Blinde Flecken in der Customer Journey schlie\u00dfen: Mit einer perfekten Customer Experience Kundeninaktivit\u00e4t vermeiden und Nutzungsraten steigern<\/strong><br \/>\nEine der zentralen Herausforderungen, welcher sich Unternehmen im Mobilit\u00e4tssektor gegen\u00fcbergestellt sehen, ist, dass Kund:innen inaktiv werden und aufh\u00f6ren, Services bzw. Produkte zu nutzen. Die genauen Ursachen daf\u00fcr sind allerdings h\u00e4ufig nicht bekannt, da dies unbemerkt geschieht und erst nach l\u00e4ngerer Zeit auff\u00e4llt. In seiner Session berichtet Pascal Rutschke, Senior Account Executive bei der integrierten Experience-Management-Plattform zenloop, wie Unternehmen durch das Messen von Kundenzufriedenheit an relevanten Kontaktpunkten verstehen k\u00f6nnen, wann und warum Kund:innen inaktiv werden und was man tun kann, um sie mehr an den Service bzw. das Produkt zu binden.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/close.svg\" class=\"close\">\n\t\t\t\t\t\t\t<div class=\"close-popup\">Close Speaker Description<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"powered-by-banner\">\n\t\t\t\t\t\t\tPowered by <img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/powered-by.svg\" alt=\"Powered by zenloop\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"speakers-row\">\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker \">\n\t\t\t\t\t<div class=\"speaker-image\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-fashion-2021-speaker-image-zendesk-ullrich-hoffmann.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-fashion-2021-speaker-image-zendesk-ullrich-hoffmann.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-fashion-2021-speaker-image-zendesk-ullrich-hoffmann-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/speaker-overlay.svg\" class=\"graphic\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/arrow-circle.svg\" class=\"arrow\">\n\t\t\t\t\t\t\tMore information\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h4>Ullrich Hoffmann<\/h4>\n\t\t\t\t\t<div class=\"role\">Director Commercial Sales DACH<\/div>\n\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-zendesk.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"speaker-popup\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/dots-left.svg\" class=\"dots-left-decoration decoration\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/zig-zag-right.svg\" class=\"zig-zag-right-decoration decoration\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-fashion-2021-speaker-image-zendesk-ullrich-hoffmann.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-fashion-2021-speaker-image-zendesk-ullrich-hoffmann.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-fashion-2021-speaker-image-zendesk-ullrich-hoffmann-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-zendesk.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"text-area\">\n\t\t\t\t\t\t\t\t<h3>Ullrich Hoffmann<\/h3>\n\t\t\t\t\t\t\t\t<div class=\"role\">Director Commercial Sales DACH<\/div>\n\t\t\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sessions-area\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"sessions-title\">Sessions<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"sessions\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"session-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"table\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"left-side\">Keynote:<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"right-side\"><p><strong>Der digitale Wendepunkt: Wie smarte Technologie Kundenservice zum Gamechanger macht<\/strong><br \/>\nEine Vielzahl neuer Tools revolutioniert gerade alles was mal im Support, Service, Customer Care angesiedelt war! Und entwickelt sich zunehmend zum zentralen Dreh- und Angelpunkt eines kundenzentrierten Motors, der auf allen Kan\u00e4len kommuniziert, Daten erhebt und somit entscheidend die Kundenerlebnisse pr\u00e4gt. Was genau meint der Begriff Customer Experience also? Warum gehen digitale Transformation und CX Hand in Hand? Ulrich Hoffman beleuchtet diese Fragen im Gespr\u00e4ch mit Samuel Bauer und am Praxisbesipiel von Billiger Mietwagen.de<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/close.svg\" class=\"close\">\n\t\t\t\t\t\t\t<div class=\"close-popup\">Close Speaker Description<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"powered-by-banner\">\n\t\t\t\t\t\t\tPowered by <img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/powered-by.svg\" alt=\"Powered by zenloop\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker \">\n\t\t\t\t\t<div class=\"speaker-image\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-dpd-marco-kaiser.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-dpd-marco-kaiser.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-dpd-marco-kaiser-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/speaker-overlay.svg\" class=\"graphic\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/arrow-circle.svg\" class=\"arrow\">\n\t\t\t\t\t\t\tMore information\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h4>Marco Kaiser<\/h4>\n\t\t\t\t\t<div class=\"role\">Head of Marketing &amp; Communication<\/div>\n\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-dpd.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"speaker-popup\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/dots-left.svg\" class=\"dots-left-decoration decoration\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/zig-zag-right.svg\" class=\"zig-zag-right-decoration decoration\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-dpd-marco-kaiser.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-dpd-marco-kaiser.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-dpd-marco-kaiser-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-dpd.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"text-area\">\n\t\t\t\t\t\t\t\t<h3>Marco Kaiser<\/h3>\n\t\t\t\t\t\t\t\t<div class=\"role\">Head of Marketing &amp; Communication<\/div>\n\t\t\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t<p>Marco Kaiser ist ein ausgewiesener Customer Experience Experte und arbeitet seit Jahren in diesem Bereich. Unter anderem hat er bei Sunrise das Thema Customer Voice aufgebaut, bei MediaMarkt Schweiz die CX Strategie eingef\u00fchrt und nun auch bei DPD Schweiz. Im Jahr 2019 gewann er in der Schweiz den Golden Headset Award und wurde zudem im Jahr 2020 in Berlin als Call Center Manager des Jahres f\u00fcr die Schweiz ausgezeichnet. Marco Kaiser arbeitet zurzeit bei DPD Schweiz als Head of Marketing &amp; Communication.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sessions-area\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"sessions-title\">Sessions<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"sessions\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"session-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"table\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"left-side\">Keynote:<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"right-side\"><p><strong>Customer Experience \u2013 im Spannungsfeld zwischen Kund:innen, Empf\u00e4nger:innen und Mitarbeitenden<\/strong><br \/>\nLogistikdienstleistern stellen sich aufgrund der besonderen Position zwischen Kund:innen, Empf\u00e4nger:innen und der Belegschaft besondere Herausforderungen in puncto Customer bzw. Employee Experience. In seiner Session gibt Marco Kaiser, Head of Marketing &amp; Communication bei DPD Schweiz, Einblick, wie das Team mit diesem Spannungsfeld umgeht und die Kunden-, Mitarbeitenden- und Empf\u00e4ngerzufriedenheit signifikant steigern konnte. Er berichtet dabei anhand konkreter Anwendungsbeispiele aus dem CX-Programm der DPD Schweiz.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/close.svg\" class=\"close\">\n\t\t\t\t\t\t\t<div class=\"close-popup\">Close Speaker Description<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"powered-by-banner\">\n\t\t\t\t\t\t\tPowered by <img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/powered-by.svg\" alt=\"Powered by zenloop\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker \">\n\t\t\t\t\t<div class=\"speaker-image\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-DB-nico-hagenburger.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-DB-nico-hagenburger.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-DB-nico-hagenburger-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/speaker-overlay.svg\" class=\"graphic\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/arrow-circle.svg\" class=\"arrow\">\n\t\t\t\t\t\t\tMore information\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h4>Nico Hagenburger<\/h4>\n\t\t\t\t\t<div class=\"role\">Design-System Lead WIFI<\/div>\n\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-DB.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"speaker-popup\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/dots-left.svg\" class=\"dots-left-decoration decoration\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/zig-zag-right.svg\" class=\"zig-zag-right-decoration decoration\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-DB-nico-hagenburger.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-DB-nico-hagenburger.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-DB-nico-hagenburger-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-DB.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"text-area\">\n\t\t\t\t\t\t\t\t<h3>Nico Hagenburger<\/h3>\n\t\t\t\t\t\t\t\t<div class=\"role\">Design-System Lead WIFI<\/div>\n\t\t\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t<p>Nach dem Aufbau des internen Design-Systems f\u00fcr HERE Technologies leitet Nico seit 2019 das Design-System f\u00fcr die Deutsche Bahn bei WIFI@DB. Das Paket umfasst inzwischen sprachliche Guidelines, User-Experience, Barrierefreiheit bis hin zu fertigen Komponenten f\u00fcr Entwickler \u2013 das Herz des Systems. Einen besonderen Blick hat Nico dabei f\u00fcr die Typografie: Von der Positionierung der Button-Beschriftung bis hin zu historischen Bahnhofsschildern der Berliner S- und U-Bahn, die er in seiner Wohnung aufh\u00e4ngt und f\u00fcr alle anderen auf Twitter unter @StationWalls pr\u00e4sentiert.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sessions-area\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"sessions-title\">Sessions<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"sessions\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"session-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"table\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"left-side\">Masterclass:<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"right-side\"><p><b>WIFI@DB als Schl\u00fcssel f\u00fcr eine nahtlose digitale Customer Experience<\/b><\/p>\n<p>Die Anforderungen von Reisenden an komfortable Fortbewegung werden immer gr\u00f6\u00dfer. Teil davon ist auch eine l\u00fcckenlose Versorgung mit Entertainment- und Informationsangeboten. In ihrem Vortrag berichten Nico Hagenburger, Design Systems Lead und Massimo Casaroli, UX Architekt bei der Deutschen Bahn, wie das Team mit WIFI@DB diesen Anforderungen begegnet. Sie erl\u00e4utern, wie Kund:innen unabh\u00e4ngig von Zug oder Bahnhof mit passendem Content und Services versorgt werden und wie die Deutsche Bahn es schafft, dieses Angebot in eine ganzheitliche, nahtlose UX einzubinden.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/close.svg\" class=\"close\">\n\t\t\t\t\t\t\t<div class=\"close-popup\">Close Speaker Description<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"powered-by-banner\">\n\t\t\t\t\t\t\tPowered by <img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/powered-by.svg\" alt=\"Powered by zenloop\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker \">\n\t\t\t\t\t<div class=\"speaker-image\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-zendesk-bjoern-bauer_new-1.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-zendesk-bjoern-bauer_new-1.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-zendesk-bjoern-bauer_new-1-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/speaker-overlay.svg\" class=\"graphic\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/arrow-circle.svg\" class=\"arrow\">\n\t\t\t\t\t\t\tMore information\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h4>Bj\u00f6rn Bauer<\/h4>\n\t\t\t\t\t<div class=\"role\">Senior Manager Solutions Consulting EMEA<\/div>\n\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-zendesk.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"speaker-popup\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/dots-left.svg\" class=\"dots-left-decoration decoration\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/zig-zag-right.svg\" class=\"zig-zag-right-decoration decoration\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-zendesk-bjoern-bauer_new-1.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-zendesk-bjoern-bauer_new-1.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-zendesk-bjoern-bauer_new-1-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-zendesk.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"text-area\">\n\t\t\t\t\t\t\t\t<h3>Bj\u00f6rn Bauer<\/h3>\n\t\t\t\t\t\t\t\t<div class=\"role\">Senior Manager Solutions Consulting EMEA<\/div>\n\t\t\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sessions-area\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"sessions-title\">Sessions<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"sessions\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"session-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"table\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"left-side\">Masterclass:<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"right-side\"><p><b>Wie Bots Kund:innen helfen und das Business voranbringen k\u00f6nnen<\/b><\/p>\n<p>Telefon, E-Mail, Social Media \u2013 die Kommunikation zwischen Unternehmen und Kund:innen befindet sich im stetigen Wandel. Eine Technologie, die im Kundenservice immer mehr an Relevanz gewinnt, sind Chatbots. In seiner Session erl\u00e4utert Bj\u00f6rn Bauer, Senior Manager Solutions Consulting EMEA bei zendesk, wie Unternehmen Bots effizient einsetzen k\u00f6nnen \u2013 vom Hilfegesuch bis zum Abschluss eines Gesch\u00e4fts. Er berichtet, wie zendesk als Zentrum der Kundenkommunikation fungiert und warum Omnichannel nicht nur ein Versprechen, sondern mittlerweile Realit\u00e4t ist.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/close.svg\" class=\"close\">\n\t\t\t\t\t\t\t<div class=\"close-popup\">Close Speaker Description<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"powered-by-banner\">\n\t\t\t\t\t\t\tPowered by <img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/powered-by.svg\" alt=\"Powered by zenloop\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"speakers-row\">\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker \">\n\t\t\t\t\t<div class=\"speaker-image\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-silver-tours-samuel-bauer.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-silver-tours-samuel-bauer.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-silver-tours-samuel-bauer-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/speaker-overlay.svg\" class=\"graphic\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/arrow-circle.svg\" class=\"arrow\">\n\t\t\t\t\t\t\tMore information\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h4>Samuel Bauer<\/h4>\n\t\t\t\t\t<div class=\"role\">Head of Customer Excellence<\/div>\n\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-silvertours.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"speaker-popup\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/dots-left.svg\" class=\"dots-left-decoration decoration\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/zig-zag-right.svg\" class=\"zig-zag-right-decoration decoration\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-silver-tours-samuel-bauer.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-silver-tours-samuel-bauer.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-silver-tours-samuel-bauer-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-silvertours.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"text-area\">\n\t\t\t\t\t\t\t\t<h3>Samuel Bauer<\/h3>\n\t\t\t\t\t\t\t\t<div class=\"role\">Head of Customer Excellence<\/div>\n\t\t\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t<p>Samuel Bauer ist Head of Customer Excellence bei SilverTours, der Betreiberin der Mobilit\u00e4tsplattformen billiger-mietwagen, CARIGAMI und CamperDays. Die SilverTours ist Teil der Pro7Sat1 Gruppe. Mit seinem Team verantwortet er die spannende Transformation vom Kundendienst zur Customer Experience.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sessions-area\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"sessions-title\">Sessions<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"sessions\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"session-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"table\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"left-side\">Keynote:<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"right-side\"><p>Coming soon&#8230;<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/close.svg\" class=\"close\">\n\t\t\t\t\t\t\t<div class=\"close-popup\">Close Speaker Description<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"powered-by-banner\">\n\t\t\t\t\t\t\tPowered by <img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/powered-by.svg\" alt=\"Powered by zenloop\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker \">\n\t\t\t\t\t<div class=\"speaker-image\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-instafreight-philipp-ortwein.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-instafreight-philipp-ortwein.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-instafreight-philipp-ortwein-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/speaker-overlay.svg\" class=\"graphic\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/arrow-circle.svg\" class=\"arrow\">\n\t\t\t\t\t\t\tMore information\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h4>Philipp Ortwein<\/h4>\n\t\t\t\t\t<div class=\"role\">Co-Founder &amp; Managing Director<\/div>\n\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-instafreight.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"speaker-popup\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/dots-left.svg\" class=\"dots-left-decoration decoration\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/zig-zag-right.svg\" class=\"zig-zag-right-decoration decoration\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-instafreight-philipp-ortwein.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-instafreight-philipp-ortwein.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-instafreight-philipp-ortwein-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-instafreight.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"text-area\">\n\t\t\t\t\t\t\t\t<h3>Philipp Ortwein<\/h3>\n\t\t\t\t\t\t\t\t<div class=\"role\">Co-Founder &amp; Managing Director<\/div>\n\t\t\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t<p>Philipp Ortwein is Co-Founder and Managing Director of InstaFreight, the digital forwarding company. During 8 years of work experience at Bain &amp; Company and 2 Startups, he gained expertise in digitization and Industry 4.0. He graduated with a Master in Management from the University of Mannheim and did his executive education in Harvard and Stanford.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sessions-area\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"sessions-title\">Sessions<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"sessions\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"session-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"table\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"left-side\">Keynote:<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"right-side\"><p><strong>Kundenzentrierte Produktentwicklung in der Logistik: Wie InstaFreight sich an Kundenbed\u00fcrfnissen orientiert<\/strong><br \/>\nEine kundenzentrierte Produktentwicklung voranzutreiben ist auch in der Logistik ein zentraler Erfolgsfaktor. In seiner Session berichtet Philipp Ortwein, Co-Founder &amp; Managing Director von InstaFreight, welchen Prinzipien das Produkt-Team von InstaFreight hierbei folgt und erl\u00e4utert sie anhand praxisnaher Beispiele.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/close.svg\" class=\"close\">\n\t\t\t\t\t\t\t<div class=\"close-popup\">Close Speaker Description<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"powered-by-banner\">\n\t\t\t\t\t\t\tPowered by <img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/powered-by.svg\" alt=\"Powered by zenloop\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker \">\n\t\t\t\t\t<div class=\"speaker-image\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-SBB-alexandra-zaugg.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-SBB-alexandra-zaugg.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-SBB-alexandra-zaugg-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/speaker-overlay.svg\" class=\"graphic\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/arrow-circle.svg\" class=\"arrow\">\n\t\t\t\t\t\t\tMore information\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h4>Dr. Alexandra Zaugg<\/h4>\n\t\t\t\t\t<div class=\"role\">Kundenerlebnisgestalterin<\/div>\n\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-SBB.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"speaker-popup\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/dots-left.svg\" class=\"dots-left-decoration decoration\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/zig-zag-right.svg\" class=\"zig-zag-right-decoration decoration\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-SBB-alexandra-zaugg.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-SBB-alexandra-zaugg.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-SBB-alexandra-zaugg-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-SBB.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"text-area\">\n\t\t\t\t\t\t\t\t<h3>Dr. Alexandra Zaugg<\/h3>\n\t\t\t\t\t\t\t\t<div class=\"role\">Kundenerlebnisgestalterin<\/div>\n\t\t\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t<p>Nach ihrer Promotion in Betriebswirtschaft hat Dr. Alexandra Daniela Zaugg das CRM beim Online-Reiseb\u00fcro HolidayCheck.de aufgebaut. 2013 wechselte sie zum SBB Personenverkehr, um ihrer Leidenschaft zu folgen, das Kundenerlebnis in der Mobilit\u00e4tsbranche zu verbessern. In ihrer aktuellen Rolle unterst\u00fctzt sie ihre Kollegen dabei, kundenorientiert zu arbeiten, z.B. indem sie mit Markt- \/ CX-Forschung neues Kundenwissen schafft oder als Teil des unternehmensweiten Kundenorientierungs-Netzwerk, das die Transformation der SBB zu einem kundenorientierten Unternehmen vorantreibt.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sessions-area\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"sessions-title\">Sessions<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"sessions\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"session-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"table\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"left-side\">Keynote:<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"right-side\"><p><strong>Gemeinsam sind wir stark: Wie die SBB mithilfe ihrer Community eine erstklassige CX erm\u00f6glicht<\/strong><br \/>\nDas Kundenerlebnis orientiert sich nicht an Organisationseinheiten, doch die CX-,UX- und Marktforschungseinheiten sind bei der SBB \u00fcber das ganze Unternehmen verteilt. Wie vermeidet man Bereichsoptimierung und beh\u00e4lt die gesamte Customer Journey im Auge? In ihrer Session berichtet Dr. Alexandra Zaugg, Kundenerlebnisgestalterin bei den Schweizerischen Bundesbahnen, wie eine Community hier weiterhelfen kann und welche Aktivit\u00e4ten die CX Community in der SBB bereits umgesetzt hat, z. B. eine Customer-Journey-Schulung am Bahnhof, das eigene Kundenpanel oder das Netzwerk der Kundenbotschafter:innen.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/close.svg\" class=\"close\">\n\t\t\t\t\t\t\t<div class=\"close-popup\">Close Speaker Description<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"powered-by-banner\">\n\t\t\t\t\t\t\tPowered by <img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/powered-by.svg\" alt=\"Powered by zenloop\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker \">\n\t\t\t\t\t<div class=\"speaker-image\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-DB-sissi-zheng.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-DB-sissi-zheng.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-DB-sissi-zheng-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/speaker-overlay.svg\" class=\"graphic\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/arrow-circle.svg\" class=\"arrow\">\n\t\t\t\t\t\t\tMore information\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h4>Sisi Zheng<\/h4>\n\t\t\t\t\t<div class=\"role\">Leiterin Fahrgastmarketing der Region S\u00fcdost<\/div>\n\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-DB.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"speaker-popup\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/dots-left.svg\" class=\"dots-left-decoration decoration\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/zig-zag-right.svg\" class=\"zig-zag-right-decoration decoration\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-DB-sissi-zheng.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-DB-sissi-zheng.jpeg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-DB-sissi-zheng-255x300.jpeg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-DB.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"text-area\">\n\t\t\t\t\t\t\t\t<h3>Sisi Zheng<\/h3>\n\t\t\t\t\t\t\t\t<div class=\"role\">Leiterin Fahrgastmarketing der Region S\u00fcdost<\/div>\n\t\t\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t<p>Geboren in Shanghai, aufgewachsen in Berlin, studierte Sisi Zheng Betriebswirtschaftslehre in Berlin, Bristol und G\u00f6ttingen mit dem Schwerpunkt Marketing. Bereits w\u00e4hrend des Studiums machte Sie sich als freiberufliche Unternehmensberaterin insbesondere in der Biotech und pharmazeutischen Zuliefererindustrie, selbst\u00e4ndig. Vor einigen Jahren setzte Sie den Fokus ihrer T\u00e4tigkeit auf Innovationsentwicklung. Seitdem begleitet und ber\u00e4t Frau Zheng, als ausgebildete Wirtschaftsmediatorin, Scrum Master und d.school Absolventin im Design Thinking, Unternehmen aus unterschiedlichen Branchen in der agilen Transformation und in der Umsetzung von Innovationsprojekten.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sessions-area\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"sessions-title\">Sessions<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"sessions\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"session-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"table\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"left-side\">Keynote:<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"right-side\"><p><strong>Kundenzentrierung im \u00d6PNV: Von der Entwicklung von digitalen Produkten bis zum neuen Kundenerlebnis am Beispiel der DB Regio AG<\/strong><br \/>\nWie kann der \u00d6ffentliche Nahverkehr kundenzentriert gedacht werden? In ihrer Session berichtet Sisi Zheng, Leiterin Fahrgastmarketing der Region S\u00fcdost von DB Regio AG, wie das Innovationsteam die Entwicklung der digitalen Kundenschnittstelle angegangen ist und welche Rolle das Zugportal sowie der Streckenagent dabei spielen. Dar\u00fcber hinaus wird sie darauf eingehen, wie das \u00d6PNV-Kundenerlebnis der Zukunft aussehen k\u00f6nnte.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/close.svg\" class=\"close\">\n\t\t\t\t\t\t\t<div class=\"close-popup\">Close Speaker Description<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"powered-by-banner\">\n\t\t\t\t\t\t\tPowered by <img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/powered-by.svg\" alt=\"Powered by zenloop\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"speakers-row\">\t\t\t\t\t\t\t\t\t\t\t<div class=\"speaker \">\n\t\t\t\t\t<div class=\"speaker-image\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-cargo.one-oliver-t-neumann.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-cargo.one-oliver-t-neumann.jpg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-cargo.one-oliver-t-neumann-255x300.jpg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/speaker-overlay.svg\" class=\"graphic\">\n\t\t\t\t\t\t<div class=\"overlay\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/arrow-circle.svg\" class=\"arrow\">\n\t\t\t\t\t\t\tMore information\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<h4>Oliver Neumann<\/h4>\n\t\t\t\t\t<div class=\"role\">CEO<\/div>\n\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-cargo.one_.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"speaker-popup\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/dots-left.svg\" class=\"dots-left-decoration decoration\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/decorations\/zig-zag-right.svg\" class=\"zig-zag-right-decoration decoration\">\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"600\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-cargo.one-oliver-t-neumann.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-cargo.one-oliver-t-neumann.jpg 510w, https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-2021-speaker-image-cargo.one-oliver-t-neumann-255x300.jpg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t\t\t<div class=\"company-logo\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"80\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/03\/cx1-speaker-logo-cargo.one_.svg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"text-area\">\n\t\t\t\t\t\t\t\t<h3>Oliver Neumann<\/h3>\n\t\t\t\t\t\t\t\t<div class=\"role\">CEO<\/div>\n\t\t\t\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t<p>Oliver T. Neumann ist ein Serial Entrepreneur, mit mehr als 10 Jahren Erfahrung im Aufbau von B2B- und SaaS-Produkten. Derzeit ist Oliver T. Neumann Mitgr\u00fcnder und Gesch\u00e4ftsf\u00fchrer von cargo.one, einer Plattform f\u00fcr die Buchung und Vermarktung von Luftfrachtkapazit\u00e4ten, die er zusammen mit Mike R\u00f6tgers und Moritz Claussen im Jahr 2017 gegr\u00fcndet hat. Im Laufe seiner unternehmerischen Reise hat er ein Verst\u00e4ndnis daf\u00fcr entwickelt, was es braucht, um Kundenzentrierung in die Arbeitsweise eines Unternehmens zu integrieren, um ein Produkt zu bauen, das die Nutzer lieben.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sessions-area\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"sessions-title\">Sessions<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"sessions\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div class=\"session-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"table\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"left-side\">Keynote:<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"right-side\"><p><strong>Customer Insights nutzen, um kundenzentrierte L\u00f6sungen zu entwickeln<\/strong><br \/>\nOliver Neumann, Gr\u00fcnder und Gesch\u00e4ftsf\u00fchrer von cargo.one, gibt in seinem Vortrag Einblick, inwieweit cargo.one Kundenzentrierung und User Experience in die Entscheidungsfindung, die Teamkultur und das Produkt einflie\u00dfen l\u00e4sst und wie schwer es sein kann, ein gutes Kundenerlebnis zu schaffen. Er wird Einblick in den Tech-Stack geben, der eingesetzt wird, um die Ressourcen zu vervielfachen und so nah wie m\u00f6glich am Nutzer zu bleiben.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/close.svg\" class=\"close\">\n\t\t\t\t\t\t\t<div class=\"close-popup\">Close Speaker Description<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"powered-by-banner\">\n\t\t\t\t\t\t\tPowered by <img decoding=\"async\" src=\"\/wp-content\/themes\/toast\/assets\/images\/powered-by.svg\" alt=\"Powered by zenloop\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n    <\/div>\n<\/section>\n\n<section         class=\"block-columns align-center no-margin padding-top\" style=\"background-image:url('');\" id=\"\"\n>\n\t\n\t<div class=\"container\">\n\t\t<h2 class=\"section-title\">UNSERE PARTNER<\/h2>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\trepeat( 1, 1fr)\">\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p>Werden Sie Teil der\u00a0<strong>CX1 Community<\/strong>\u00a0und werden\u00a0<strong>Partner<\/strong>\u00a0der CX1 Transportation &amp; Mobility 2021!<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section         class=\"block-partners  no-margin small-padding-both\" style=\"background-image:url('');\" id=\"\"\n>\n\t    <div class=\"container\">\n                    <h3>Diamant Partner<\/h3>\n                <div class=\"partners\">\n                    <a href=\"\" class=\"partner\">\n                <img decoding=\"async\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/01\/cx1-diamond-partner-logo-zendesk-2-01.svg\" class=\"attachment-full size-full\" alt=\"\" \/>            <\/a>\n                <\/div>\n    <\/div>\n<\/section>\n\n<section         class=\"block-partners  no-margin small-padding-bottom\" style=\"background-image:url('');\" id=\"\"\n>\n\t    <div class=\"container\">\n                    <h3>Gold Partner<\/h3>\n                <div class=\"partners\">\n                    <a href=\"\" class=\"partner\">\n                <img decoding=\"async\" src=\"https:\/\/cx1-conference.com\/de\/wp-content\/uploads\/sites\/2\/2022\/01\/cx1-gold-partner-logo-zenloop-01.svg\" class=\"attachment-full size-full\" alt=\"\" \/>            <\/a>\n                <\/div>\n    <\/div>\n<\/section>\n\n<section         class=\"block-columns align-center no-margin padding-bottom\" style=\"background-image:url('');\" id=\"\"\n>\n\t\n\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid\" style=\"grid-template-columns:\trepeat( 1, 1fr)\">\n\t\t\t\t<div class=\"col \">\n\t\t\t\t\t<p><a class=\"button invert\" href=\"mailto:event@zenloop.com\">Partner werden<\/a><a class=\"button invert\" href=\"#contact\">Newsletter abonnieren<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1343","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CX1 CONFERENCE | Transportation and Mobility 2021<\/title>\n<meta name=\"description\" content=\"This CX1 Conference focuses on the topic of customer experience in the transportation and mobility sector\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cx1-conference.com\/de\/cx1-transportation-mobility-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CX1 CONFERENCE | Transportation and Mobility 2021\" \/>\n<meta property=\"og:description\" content=\"This CX1 Conference focuses on the topic of customer experience in the transportation and mobility sector\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cx1-conference.com\/de\/cx1-transportation-mobility-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"CX1 Konferenz Konferenzen\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-22T17:25:45+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cx1-conference.com\\\/de\\\/cx1-transportation-mobility-2021\\\/\",\"url\":\"https:\\\/\\\/cx1-conference.com\\\/de\\\/cx1-transportation-mobility-2021\\\/\",\"name\":\"CX1 CONFERENCE | Transportation and Mobility 2021\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cx1-conference.com\\\/de\\\/#website\"},\"datePublished\":\"2022-03-03T09:52:37+00:00\",\"dateModified\":\"2022-06-22T17:25:45+00:00\",\"description\":\"This CX1 Conference focuses on the topic of customer experience in the transportation and mobility sector\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cx1-conference.com\\\/de\\\/cx1-transportation-mobility-2021\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cx1-conference.com\\\/de\\\/cx1-transportation-mobility-2021\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cx1-conference.com\\\/de\\\/cx1-transportation-mobility-2021\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cx1-conference.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CX1 Transportation &amp; 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